Sustainability

Marking our 100th anniversary in February 2024, we took the opportunity to reaffirm our raison d’être in society and established our Purpose: “Quality Asobi can inspire and delight the world.”

Under this Purpose, as the TOMY Group’s commitment, we have set a target through 2030: “Through Quality Asobi, We Create Joy that Builds Life-Long Well-Being for 410 Million People Worldwide.” We define the value we should offer to society through Asobi as “joy that builds life-long well-being,” representing the value of healthy happiness.

This joy that builds life-long well-being goes beyond simply providing enjoyment. It is a value that supports mental and physical health and brings positive changes to daily life through experiences of being absorbed in what one loves, thinking and expressing oneself, and spending time and connecting with others. Joy that builds life-long well-being contributes to enhancing well-being beyond health itself, and it serves as a foundational concept common to all business activities across our Group.

The TOMY Group believes that, in addition to increasing economic value, striving to achieve a sustainable society as a member of the global community and pursuing the increase of societal value will boost the sustainability of our business and drive continuous growth and medium- to long-term improvement in corporate value.

Asobi generates diverse value beyond just enjoyment, such as sparking conversations, caring, learning, and growth. The Asobi we provide plays an important role in society, and its power has the potential to reach people across generations and regions. We will expand this potential further and deliver joy that builds life-long well-being to even more people, from children to adults.

Going forward, united as a group under “ONE TAKARATOMY,” we will promote business activities driven by our passion for Asobi and commitment to quality, giving due consideration not only to safety and security, but also to the environment and human rights. Centered on creating joy that builds life-long well-being, we will contribute to society globally while achieving both a sustainable society and our continuous corporate growth.