When the TOMY Group celebrated the 100th anniversary of its founding in February 2024, we defined our Purpose as “Quality Asobi* can inspire and delight the world.” Building on this Purpose, we also established Sustainability Vision 2030 with a view to enhancing our social value, pledging to become “A creator of quality Asobi that promotes the sustainable well-being of society.”
We identified “Contributing to an enriched society through Asobi” as a particularly important sustainability materiality, aiming to promote the well-being of everyone worldwide. Since its founding, the TOMY Group has contributed to the happiness of countless people through toys and Asobi.
To realize the above sustainability vision, we will advance proactive efforts by demonstrating visible social value, which is often difficult to see, and setting clear KPIs and targets. Through quality Asobi, the TOMY Group remains committed to contributing to the enhancement of individual well-being around the world.
*“Asobi” is a Japanese word for “play”, “amusement”, “diversion”, “pastime” and more.The Meaning Behind Through Quality Asobi,
We Create Joy that Builds
Life-Long Well-Being
for 410 Million People Worldwide.
The well-being the TOMY Group seeks to achieve is not out of the ordinary.
It could be playing THE GAME OF LIFE on a living room table.
It may be a grandfather and grandchild spinning Beyblades on a weekend afternoon.
It may be the profile of a child brushing LICCA’s hair, saying,
“I want to be a hairstylist when I grow up.”
Asobi keeps both mind and body healthy.
Yet being healthy is not our purpose in life.
Being healthy allows us to be absorbed in something,
awaken our curiosity, build friendships, connect with others,
and rejoice in life —all things that make up irreplaceable happiness.
Creating Joy that Builds Life-Long Well-Being goes beyond health.
This is what the TOMY Group is aspiring to realize as a creator of quality Asobi.
